Collection: PRORASO

A BEAUTIFUL ITALIAN STORY

Founded in 1908 by Ludovico Martelli, we’ve been setting trends in the shaving world for three generations. Proraso grows by Italy’s side.

AN IDEAS LAB.

It’s 1948: a small Florentine laboratory is experimenting on formulas that work, studying new products. It’s a time of innovation and change, a time to trust in the future and in a small business that they want to grow. This was the year of the Pre and After Shave Cream, which surprised with its freshness and efficacy: it was first embraced by Italian barbers and then by an ever-growing number of home shavers. The way of shaving changed in an Italy that craved change.

EVOLUTION ACCORDING TO THE TRADITION

The Proraso labs create products that stand the test of time, defy passing trends and become classics. Over time, our formulas, based on natural and trusted ingredients, are enriched and improved, our packaging is refreshed, and new product lines win over new admirers. But the underlying principle remains that was defined by Piero Martelli and later by his son Ludovico: to create professional, quality products that deliver a pleasurable and impeccable shave, in the barbershop and at home.

77 products
  • AZUR LIME PRORASO EAU DE COLOGNE SPRAY 100 ML
    Regular price
    €33,00
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    €33,00
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  • AZUR LIME PRORASO SHAVING CREAM 275 ML
    Regular price
    €23,00
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    €23,00
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  • BEARD EXFOLIATING PASTE by PRORASO 100ML
    Regular price
    €20,00
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    €20,00
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  • CYPRESS VETYVER BEARD WASH SHAMPOO 200 ML
    Regular price
    €15,00
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    €15,00
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  • CYPRESS VETYVER PRORASO BEARD BALM 100 ML
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    €15,00
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    €15,00
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  • CYPRESS VETYVER PRORASO BEARD OIL 30 ML
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    €18,00
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    €18,00
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  • CYPRESS VETYVER PRORASO COLOGNE SPRAY 100 ML
    Regular price
    €33,00
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    €33,00
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  • CYPRESS VETYVER PRORASO PRESHAVE CREAM 100 ML
    Regular price
    €15,00
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    €15,00
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  • CYPRESS VETYVER PRORASO SHAVING CREAM 100 ML
    Regular price
    €13,00
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    €13,00
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  • CYPRESS VETIVER PRORASO SHAVING CREAM 275 ML
    Regular price
    €23,00
    Sale price
    €23,00
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